New Jersey · checked 2026-09-02 · Source-backed guide

New Jersey trade name filing guide

LLC

Authority and fee for this entity route. Choose your entity below before filing.

Authority: New Jersey Division of Revenue and Enterprise Services (DORES)Source: www.nj.gov official record · retrieved
Supporting excerptNew Jersey Division of Revenue and Enterprise Services (DORES)
Official fee: The fee is $50.00 per transaction.Source: www.nj.gov official record · retrieved
Supporting excerptThe fee is $50.00 per transaction.
Form: Form C-150G — Registration of Alternate NameSource: www.nj.gov official record · retrieved
Supporting excerptForm C-150G — Registration of Alternate Name

Use the official filing path →Source: www.njportal.com official record · retrieved

Supporting excerptOfficial destination title: State of New Jersey Business Charter Amendments

What New Jersey calls a DBA

The official term documented here is trade name.

Source: business.nj.gov official record · retrieved
Supporting excerpttrade name

New Jersey does not use the phrase "assumed name" or a single statewide DBA system; it splits the filing by entity type and uses two different official terms.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

For sole proprietorships and general partnerships, the filing is a Certificate of Trade Name, sometimes called a "tradename," governed by N.J.S.A. 56:1-1 et seq.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • Form C-150G — Registration of Alternate Name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • Certificate of Trade Name
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

("Business and Partnership Names") and filed with the clerk of each county where the business will be conducted.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

The Middlesex County Clerk, for example, states that registration is mandatory and warns that conducting business contrary to N.J.S.A. 56:1-1 or 56:1-2 is a misdemeanor.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.middlesexcountynj.gov official record · retrieved
  • County Clerk in each county where the business will be conducted

For registered entities — profit and non-profit corporations, limited liability companies, and limited partnerships — the filing is a Registration of Alternate Name on Form C-150G, filed with the New Jersey Division of Revenue and Enterprise Services (DORES) in the Department of the Treasury.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

The state's Business.NJ.gov guides frame the whole topic as "Trade Names, Alternate (Fictitious) Business Names, Doing Business As (DBA)," confirming that DBA is a generic label rather than an official New Jersey term.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

Neither registration grants exclusive rights to the name: DORES says an alternate name registration "will not provide exclusive rights to its usage" but legally links the name to the entity for financial, advertising, and other business purposes, while county clerks describe the trade name certificate as protecting the name within the county.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

Rules by legal entity type

Jump to the entity that already exists. Each section keeps its own authority, fee, exceptions, and official evidence.

Build a personal filing plan for New Jersey →

LLC

Required: No universal yes/no answer is confirmed. Read the documented applicability below.
Authority: New Jersey Division of Revenue and Enterprise Services (DORES)Source: www.nj.gov official record · retrieved
Supporting excerptNew Jersey Division of Revenue and Enterprise Services (DORES)
When this route applies: After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.Source: www.nj.gov official record · retrieved
Supporting excerptAfter a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
Official form: Form C-150G — Registration of Alternate NameSource: www.nj.gov official record · retrieved
Supporting excerptForm C-150G — Registration of Alternate Name
Form destination: https://www.nj.gov/treasury/revenue/pdf/Legacy-Reg-Form.pdfSource: www.nj.gov official record · retrieved
Supporting excerptOfficial destination returned 200 for the cited document URL.
Online filing link: https://www.njportal.com/DOR/BusinessAmendments/Source: www.njportal.com official record · retrieved
Supporting excerptOfficial destination title: State of New Jersey Business Charter Amendments
Official fee: The fee is $50.00 per transaction.Source: www.nj.gov official record · retrieved
Supporting excerptThe fee is $50.00 per transaction.
Effective duration: The registration of the alternate name will be effective for five yearsSource: www.nj.gov official record · retrieved
Supporting excerptThe registration of the alternate name will be effective for five years
Renewal: may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.Source: www.nj.gov official record · retrieved
Supporting excerptmay be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
Changes or amendments: Not confirmed in this guide.
Abandonment or cancellation: Not confirmed in this guide.
Important exclusions: There are no statutory provisions for a limited liability partnership to use an alternate name.Source: www.nj.gov official record · retrieved
Supporting excerptThere are no statutory provisions for a limited liability partnership to use an alternate name.
Mail filing: Regular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646Source: www.nj.gov official record · retrieved
Supporting excerptRegular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646
In-person filing: Over-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608Source: www.nj.gov official record · retrieved
Supporting excerptOver-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608

Corporation

Required: No universal yes/no answer is confirmed. Read the documented applicability below.
Authority: New Jersey Division of Revenue and Enterprise Services (DORES)Source: www.nj.gov official record · retrieved
Supporting excerptNew Jersey Division of Revenue and Enterprise Services (DORES)
When this route applies: After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.Source: www.nj.gov official record · retrieved
Supporting excerptAfter a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
Official form: Form C-150G — Registration of Alternate NameSource: www.nj.gov official record · retrieved
Supporting excerptForm C-150G — Registration of Alternate Name
Form destination: https://www.nj.gov/treasury/revenue/pdf/Legacy-Reg-Form.pdfSource: www.nj.gov official record · retrieved
Supporting excerptOfficial destination returned 200 for the cited document URL.
Online filing link: https://www.njportal.com/DOR/BusinessAmendments/Source: www.njportal.com official record · retrieved
Supporting excerptOfficial destination title: State of New Jersey Business Charter Amendments
Official fee: The fee is $50.00 per transaction.Source: www.nj.gov official record · retrieved
Supporting excerptThe fee is $50.00 per transaction.
Effective duration: The registration of the alternate name will be effective for five yearsSource: www.nj.gov official record · retrieved
Supporting excerptThe registration of the alternate name will be effective for five years
Renewal: may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.Source: www.nj.gov official record · retrieved
Supporting excerptmay be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.
Changes or amendments: Not confirmed in this guide.
Abandonment or cancellation: Not confirmed in this guide.
Important exclusions: The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.Source: www.nj.gov official record · retrieved
Supporting excerptThe selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Mail filing: Regular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646Source: www.nj.gov official record · retrieved
Supporting excerptRegular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646
In-person filing: Over-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608Source: www.nj.gov official record · retrieved
Supporting excerptOver-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608

Sole proprietor

Local filing route: confirm the county, parish, city or town office identified by the authority and applicability below. The following forms, fees and office details are references from the cited jurisdiction; confirm they apply to your location before using them. Check reviewed local filing choices →

Required: Yes, when the documented conditions apply.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptAny person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
Authority: County Clerk in each county where the business will be conductedSource: www.middlesexcountynj.gov official record · retrieved
Supporting excerptCounty Clerk in each county where the business will be conducted
When this route applies: A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptA “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
Local filing reference — Official form: Certificate of Trade NameSource: www.middlesexcountynj.gov official record · retrieved
Supporting excerptCertificate of Trade Name
Local filing reference — Form destination: Could not be confirmed because the official source blocked access.
Local filing reference — Online filing link: Could not be confirmed because the official source blocked access.
Local filing reference — Middlesex County example — Official fee: $50 for mail in that is notarized (three copies with original signatures)Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerpt$50 for mail in that is notarized (three copies with original signatures)
Local filing reference — Effective duration: Could not be confirmed because the official source blocked access.
Local filing reference — Renewal: Could not be confirmed because the official source blocked access.
Local filing reference — Changes or amendments: Not confirmed in this guide.
Local filing reference — Middlesex County example — Abandonment or cancellation: Dissolution of a Current Trade Name Certificate: $25 for mail in that is notarized (three copies with original signatures)Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptDissolution of a Current Trade Name Certificate: $25 for mail in that is notarized (three copies with original signatures)
Local filing reference — Important exclusions: Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptTrade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
Local filing reference — Middlesex County example — Mail filing: Make check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptMake check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110
Local filing reference — In-person filing: Could not be confirmed because the official source blocked access.

General partnership

Local filing route: confirm the county, parish, city or town office identified by the authority and applicability below. The following forms, fees and office details are references from the cited jurisdiction; confirm they apply to your location before using them. Check reviewed local filing choices →

Required: Yes, when the documented conditions apply.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptAll parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)
Authority: County Clerk in each county where the business will be conductedSource: www.middlesexcountynj.gov official record · retrieved
Supporting excerptCounty Clerk in each county where the business will be conducted
When this route applies: A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptA “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
Local filing reference — Official form: Certificate of Trade NameSource: www.middlesexcountynj.gov official record · retrieved
Supporting excerptCertificate of Trade Name
Local filing reference — Form destination: Could not be confirmed because the official source blocked access.
Local filing reference — Online filing link: Could not be confirmed because the official source blocked access.
Local filing reference — Middlesex County example — Official fee: $50 for mail in that is notarized (three copies with original signatures)Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerpt$50 for mail in that is notarized (three copies with original signatures)
Local filing reference — Effective duration: Could not be confirmed because the official source blocked access.
Local filing reference — Renewal: Could not be confirmed because the official source blocked access.
Local filing reference — Changes or amendments: Not confirmed in this guide.
Local filing reference — Middlesex County example — Abandonment or cancellation: Dissolution of a Current Trade Name Certificate: $25 for mail in that is notarized (three copies with original signatures)Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptDissolution of a Current Trade Name Certificate: $25 for mail in that is notarized (three copies with original signatures)
Local filing reference — Important exclusions: Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptTrade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
Local filing reference — Middlesex County example — Mail filing: Make check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110Source: www.middlesexcountynj.gov official record · retrieved
Supporting excerptMake check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110
Local filing reference — In-person filing: Could not be confirmed because the official source blocked access.

How to file through the authority

If you operate a registered entity, file Form C-150G, the Registration of Alternate Name, with DORES.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • Form C-150G — Registration of Alternate Name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • Certificate of Trade Name
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

The division's Alternate Names page states the fee is $50.00 per transaction, and the completed form can be filed online through the State of New Jersey Business Charter Amendments service on njportal.com, mailed to the Corporate Unit at PO Box 308, Trenton, NJ 08646, or delivered over the counter at 33 West State Street, 5th Floor, Trenton, NJ 08608.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • Regular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646
  • Over-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608
  • The fee is $50.00 per transaction.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.njportal.com official record · retrieved
  • Official destination title: State of New Jersey Business Charter Amendments
Source: www.middlesexcountynj.gov official record · retrieved
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • Make check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110
  • $50 for mail in that is notarized (three copies with original signatures)

Expedited processing within 8.5 business hours is available for fax, in-person, or courier submissions for an additional fee — $15.00 per transaction for corporations, non-profits and LPs, and $25.00 per filing for LLCs.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • The fee is $50.00 per transaction.
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • $50 for mail in that is notarized (three copies with original signatures)
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

DORES advises registering the alternate name before using it, because late registrants are assessed the registration fee plus an additional $50.00 filing fee for each year the name was in use, with a portion of a year counted as a full year.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • The fee is $50.00 per transaction.
  • The registration of the alternate name will be effective for five years
  • may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
  • may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.
Source: www.middlesexcountynj.gov official record · retrieved
  • $50 for mail in that is notarized (three copies with original signatures)

Sole proprietors and general partnerships instead file a Certificate of Trade Name with each county clerk where they conduct business.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

The Middlesex County Clerk requires the full trade name, the character or nature of the business, the names and addresses of all persons in the business, signatures acknowledged before a notary or attorney, and — for non-residents — appointment of the county clerk as attorney for service of process.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • New Jersey Division of Revenue and Enterprise Services (DORES)
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.middlesexcountynj.gov official record · retrieved
  • County Clerk in each county where the business will be conducted

Renewal, amendment, and abandonment

A state-level alternate name registration is effective for five years and may be renewed for additional five-year periods.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • The registration of the alternate name will be effective for five years
  • may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
  • may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.

DORES states that renewals may be submitted within three months prior to, but not later than, the expiration of the alternate name; renewals are available online, and Form C-150R is the paper renewal form.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • Form C-150G — Registration of Alternate Name
  • The registration of the alternate name will be effective for five years
  • may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
  • may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.njportal.com official record · retrieved
  • Official destination title: State of New Jersey Business Charter Amendments
Source: www.middlesexcountynj.gov official record · retrieved
  • Certificate of Trade Name

When renewing, DORES warns filers to reproduce the name exactly as originally registered — for example, not abbreviating the word "Corporation" if it was spelled out in the original filing.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • The registration of the alternate name will be effective for five years
  • may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

The DORES page does not describe a separate amendment or cancellation procedure for alternate name registrations, so those steps are not stated by the consulted authority.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.middlesexcountynj.gov official record · retrieved
  • County Clerk in each county where the business will be conducted
  • Dissolution of a Current Trade Name Certificate: $25 for mail in that is notarized (three copies with original signatures)

At the county level, the Middlesex County Clerk accepts a Dissolution of a Current Trade Name Certificate for $25 by mail, notarized, with three copies bearing original signatures; the clerk's page does not state a duration, renewal, or amendment process for county trade name certificates, so filers should confirm those details with the clerk of the county where the certificate is on file.

Official sources and supporting excerptsSource: business.nj.gov official record · retrieved
  • trade name
Source: www.nj.gov official record · retrieved
  • alternate name
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • Regular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646
  • The registration of the alternate name will be effective for five years
  • may be renewed for five-year periods. Renewals are now available online. Form C-150R is also available to renew an alternate name.
  • may be renewed for five-year periods. Renewals may be submitted within three months prior but not later than the expiration of the alternate name.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • Make check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110

Publication and notice

Publication could not be confirmed for all covered entity types. No requirement or exemption is asserted.

Next steps: self-file first

Start with the free official source.

If you run an LLC, corporation, or limited partnership, read the Division of Revenue and Enterprise Services' Alternate Names page, then file Form C-150G online through the State of New Jersey Business Charter Amendments portal or by mail, and budget the stated $50.00 fee per transaction.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • Regular Mail: NJ Division of Revenue and Enterprise Services, Corporate Unit, PO Box 308, Trenton, NJ 08646
  • The fee is $50.00 per transaction.
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.njportal.com official record · retrieved
  • Official destination title: State of New Jersey Business Charter Amendments
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • Make check Payable to: Middlesex County Clerk. Mail to: Middlesex County Clerk, P.O. Box 1110, New Brunswick, NJ 08903-1110
  • $50 for mail in that is notarized (three copies with original signatures)
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

If you are a sole proprietor or general partnership, contact the county clerk in each county where you will conduct business — New Jersey's Business.NJ.gov points filers to the state archives' list of county clerk offices — and follow that clerk's certificate, notarization, and fee instructions, since county requirements are set locally.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • New Jersey Division of Revenue and Enterprise Services (DORES)
  • Form C-150G — Registration of Alternate Name
  • Over-the-Counter: NJ Division of Revenue and Enterprise Services, Corporate Unit, 33 West State Street, 5th Floor, Trenton, NJ 08608
  • The fee is $50.00 per transaction.
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.nj.gov official record · retrieved
  • Official destination title: State of NJ - NJ Treasury - DORES
Source: www.nj.gov official record · retrieved
  • Official destination returned 200 for the cited document URL.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • County Clerk in each county where the business will be conducted
  • Certificate of Trade Name
  • $50 for mail in that is notarized (three copies with original signatures)
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

Before filing, remember that neither registration gives you exclusive rights to the name; brand protection is a separate trademark question.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships.
  • There are no statutory provisions for a limited liability partnership to use an alternate name.
  • The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity.
Source: www.middlesexcountynj.gov official record · retrieved
  • Any person conducting or transacting business contrary to N.J.S.A. 56:1-1 or 56:1-2 of this title, shall be guilty of a misdemeanor.
  • A “Sole Proprietorship” or “General Partnership” seeking to operate in the County of Middlesex must file a Certificate of Trade Name with the County Clerk. Registration is mandatory and protects that name from use by other businesses within the county.
  • Trade Name Registration is limited to sole proprietorships or general partnerships. Businesses that are incorporated or formed as limited liability corporations or partnerships, must file with the New Jersey State Department of Treasury.
  • All parties must sign in front of notary or attorney. (N.J.S.A. 56:1-1) Must be filed within County where business will be conducted. (N.J.S.A. 56:1-1)

Paid filing services are optional only — they are never required, and every step above can be completed directly with the state or county at no extra charge beyond the official fees.

Official sources and supporting excerptsSource: www.nj.gov official record · retrieved
  • The fee is $50.00 per transaction.
Source: www.middlesexcountynj.gov official record · retrieved
  • $50 for mail in that is notarized (three copies with original signatures)

Paid help, if offered later, is optional. This independent guide does not submit filings or accept government fees.

Official sources

Source dates record retrieval, not a promise that every rule changed that day. How we research, verify, and handle missing information.