Your official filing path

Authority: Department of Financial Institutions (DFI)Source: dfi.wi.gov official record · retrieved 2026-09-03

Supporting excerpt

Trademarks or tradenames applications may be filed with the Trademarks Bureau by an individual or any type of business organization or entity, provided the mark is not currently registered with the Department of Financial Institutions (DFI). Please note, however, that filing a tradename for an entity is NOT the same as registering that entity to do business in Wisconsin, and it does not reserve the entity name for exclusive use within the state’s business records system. To create a new entity, to register an existing entity to do business in this state, or to reserve an entity name in the state’s business records system, see the Business Entities section on this website.

renewal: A registration may be renewed for 10-year periods upon application to the department and payment of the same fee required for a registration. Application for renewal shall be made within 6 months before the expiration of the 10-year period specified in this paragraph.Source: docs.legis.wisconsin.gov official record · retrieved 2026-09-02

Supporting excerpt

A registration may be renewed for 10-year periods upon application to the department and payment of the same fee required for a registration. Application for renewal shall be made within 6 months before the expiration of the 10-year period specified in this paragraph.